Financial Planning
Financial Planning is about you, the client, and looking after your best interests, so the most important part of my job is getting to know you, my clients, and understand your goals both before and throughout retirement. It is also just as important to understand the goals and objectives of your partner and your family.
I believe sound, experienced financial planning advice has the ability to improve the quality of your retirement and to ensure that it is successful and enjoyable.
I also firmly believe that sound, experienced financial planning advice has the ability to make a real difference and change lives.
While my primary focus is on understanding you, your objectives and your goals, it is then time to focus on achieving these goals. This is supported by my strong technical expertise, as evidenced when finishing in the Top 50 of Certified Financial Planners across Australia in the 2010 Australian Financial Review Masterclass examination.
Secondly, having worked for 22 of State Super Financial Services’ 26 years of operation, I am an expert in the NSW State and Commonwealth Public Sector Defined Benefit Schemes – SSS, SASS, Police, CSS and PSS. I am also a previously accredited SSS & SASS seminar presenter. Furthermore, I have a strong background working through Redundancies and developing Centrelink (Age Pension) strategies.
Frawley Financial Planning & Retirement Services is not just set and forget. Having planned in the retirement space for over 16 years, I understand that as you progress into and throughout retirement, life happens, and changes to your financial plan are required. Your goals and objectives change, and changes to your financial plan are required. Laws change, and changes to your financial plan are required. Because of this, financial planning is a continuous cycle whereby we sit down on a regular basis to review your overall financial strategy.
My objective is to get to know you, educate you and help you through these life changes and allow you to have the retirement that you have always desired.
Ben Frawley
Director | Certified Financial Planner
I, Ben Frawley, Certified Financial Planner and Director of Frawley Financial Planning & Retirement Services, have been in the financial services industry for over 35 years and financial planning for over 25 years, providing clients with sound, experienced advice that has enriched their lives.
Having grown up as the 5th of 6 boys and with a younger sister, I have learnt to communicate effectively with very different personalities from a young age, complemented by English & Linguistics, and Communications through my Arts Degree at Macquarie University. I believe communication is the key to effective financial planning.
Through my schooling, I held leadership positions at St Ignatius’ College, Riverview, and afterwards with North Sydney District Cricket Club and West Pennant Hills Cherrybrook Cricket Club, and Old Ignatians Cricket Club (Masters).
Upon completing my HSC in 1988, I worked with Macquarie Bank full time for 2 years and then part time through until the end of my Arts Degree in 1993.
I joined State Super Financial Services mid 1994, and by 1999 had worked hard and been promoted to financial planning, where I remained until 2008. I was then promoted to Regional Manager of the Penrith office. Here, I managed a team of 12 people and Funds Under Management of over $300M. I returned to Sydney as a Financial Planner in 2010 to continue my very successful financial planning career.
In 2010 I was in the Top 50 Australian Financial Review Masterclass examination of all CFPs throughout Australia.
In 2016, after 22 years, I left State Super Financial Services, and set up Frawley Financial Planning and Retirement Services, so that I can place greater focus on my clients and their needs, and place them first.
My three greatest passions in life are my beautiful family: my wife, Sue, and two boys Angus and Mitch; cricket and rugby.
Ben Frawley is an authorised representative (1005939) of Lifestyle Asset Management Pty Ltd (AFSL 288421).
Ben Frawley (2567740) and Frawley Financial Planning & Retirement Services P/L (25676937) are Registered Tax (financial) Advisers through the Tax Practitioners Board.